Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says

The CEO tells the Journal that Apple plans to raise prices on its products to offset the surging costs of both memory and storage.
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Interview: Swift Student Challenge winners talk app inspiration, presenting to Tim Cook and John Ternus, more

First, I chatted with Karen-Happuch P. Henneh, the developer behind an app called Asuo. Asuo is an offline flood navigation app that uses flood data and weather forecasts to guide people in making ...

Apple may raise iPhone prices as AI chip costs surge, Tim Cook's big warning

Apple may raise iPhone 18, Mac and iPad prices as AI-driven demand pushes memory chip costs higher. Tim Cook says price hikes may be unavoidable.

Tim Cook

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, ...

Tim Cook Warns Price Hikes Unavoidable: Why iPhone 18 Pro Could Hit $1,399

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone may cost.

Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ

Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal ​in an interview.
ET CIO

Apple to raise prices due to memory chip shortage

Apple CEO Tim Cook announced that the company will be raising product prices due to escalating memory and storage chip costs. This decision comes as AI-driven demand for data centers intensifies ...