As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace. Search marketers are starting to build, not just optimize.

Pichai said Google is "a bit behind" the frontier on agentic coding, tool use, and long-horizon tasks. He pointed to a lack of developer-facing surface area as one reason Google trailed on coding data ...

Google is now letting searchers build their own apps directly into Google Search. This enables searchers to set up a search feature that delivers the information they need, in the format they want, ...